Paid Media Specialist
Core
Plan, execute, optimize, and analyze paid media campaigns across search, social, and emerging digital platforms to drive performance and achieve business objectives.
Role type
Paid Media Specialist
Builds
Paid search and social campaigns for advertisers on People Inc. content
Domain
Digital advertising and media buying
Required skills
Paid search campaign management, Paid social campaign management, Creative asset quality control, Bid and budget management, Keyword and ad copy management, Reporting and optimization, Cross-functional collaboration, Platform reporting tools usage, Digital media KPI analysis, Tracking implementation and tag management
Preferred skills
Certifications in Meta, LinkedIn, Google Ads, Google Analytics
Technologies
Meta, YouTube, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, Google Ads, Tag management systems, HTML
Responsibilities
Manage day-to-day paid search and paid social campaigns, Build and optimize campaigns for efficiency and conversion, Perform quality control of creative assets and ad tags, Manage bids, budgets, keywords, and ad copy, Develop recommendations to meet client goals
Seniority
Junior to Mid-level, hands-on IC