Account Strategist
Core
Internal sales representative responsible for conceiving, managing, and executing online marketing initiatives and advertising programs, including media planning, campaign implementation, optimization, and reporting.
Role type
Account Strategist
Builds
Online marketing initiatives and advertising programs for clients
Domain
Digital Advertising / Marketing
Deliverable
product features
Required skills
media planning, campaign execution, campaign optimization, reporting, account management, digital advertising, RFP response, contract management, analytical problem solving, MS Office proficiency
Preferred skills
project management
Technologies
MS Office, Excel, Word, PowerPoint, Outlook, databases
Responsibilities
respond to RFPs and develop media plans, execute and implement advertising campaigns, coordinate with cross-functional teams (Ad Product, Creative, Ad Operations), serve as point of contact for clients, monitor ad trafficking and performance, update contract management systems
Seniority
Mid-level, hands-on IC
