BRAND MANAGER
Core
Lead brand strategy and go-to-market launch for a priority product line, transforming business goals into clear brand positioning and a consistent customer experience from campaign to point of sale.
Role type
Brand Manager
Builds
Integrated go-to-market plans covering PR, social media, retail, visual merchandising, events, and influencer marketing
Domain
Fashion retail
Deliverable
product features
Required skills
Brand strategy, go-to-market planning, market analysis, stakeholder management, project management, cross-functional coordination, agency management, performance tracking
Preferred skills
New brand/product launch experience, US market experience, retail/consumer environment experience
Responsibilities
Develop business and growth strategy for the product line; Define brand positioning, key messages, and value proposition; Design and execute integrated go-to-market plans; Track results against KPIs and adjust performance; Coordinate between Product, Marketing, eCommerce, Retail, and Operations teams; Manage external agencies and partners