Marketing ATL - Betway and Jackpot City
Core
Lead ATL marketing strategy and execution for Betway and Jackpot City across Africa, focusing on Out of Home (OOH) media to drive customer acquisition, retention, and brand growth.
Role type
Senior ATL Marketing Manager (iGaming)
Builds
ATL media campaigns, OOH strategies, and performance-driven marketing ecosystems for iGaming brands
Domain
Online Gaming / iGaming / Digital Media
Deliverable
product features
Required skills
ATL strategy planning, Out of Home (OOH) media leadership, budget management, data-led planning, stakeholder management, media buying, campaign measurement, KPI establishment, attribution modeling
Preferred skills
Experience scaling ATL across multiple African markets, audience data analytics, innovation in OOH visibility
Technologies
OOH media platforms, audience data tools, location analytics, financial analysis tools
Responsibilities
Develop and lead ATL strategies supporting business and brand objectives; Own strategic development and optimization of OOH marketing; Manage ATL budget allocation, forecasting, and governance; Establish measurement frameworks connecting media investment to business outcomes; Lead planning across TV, radio, OOH, print, cinema, and sponsorships
Seniority
Manager, strategic execution & team leadership