Marketing Manager, ESPN- 12 mth contract
Core
Lead integrated marketing strategy and execution for ESPN across Australia and New Zealand, growing brand and audience engagement across broadcast, streaming, and digital channels.
Role type
Senior Marketing Manager (Media & Entertainment)
Builds
Integrated marketing campaigns connecting sports fans with ESPN and Disney+ content
Domain
Sports media, entertainment, digital streaming
Deliverable
product features
Required skills
Integrated campaign planning, multi-channel marketing (TV, digital, social), stakeholder management, budget oversight, agency/vendor management, rights partner collaboration
Preferred skills
Experience in media/entertainment/sport sectors, knowledge of Australian/New Zealand sports landscape, creative judgement
Technologies
Digital and social media platforms, streaming services
Responsibilities
Lead ESPN brand and marketing strategy across Australia and New Zealand, Plan and execute multi-platform campaigns across TV, digital, social, and streaming, Partner with Disney+ Marketing to support ESPN on Disney+ campaigns, Manage ESPN Australia/New Zealand's social media strategy, Collaborate with editorial, sales, programming, research, creative, finance, and agency partners, Oversee marketing budgets, vendor management, reporting, and campaign optimisation
Seniority
Senior, hands-on IC
