Manager - Experiential Marketing
Core
Planning, coordinating, and executing experiential marketing, retail activation, and consumer engagement initiatives across the West region while overseeing North region resources.
Role type
Manager, Individual Contributor (IC)
Builds
Regional retail campaigns, on-ground consumer experiences, and store-level promotional activities
Domain
Retail Marketing / Experiential Marketing
Deliverable
product features
Required skills
Retail activation strategy, campaign planning and execution, vendor and agency management, market and consumer research, brand compliance, creative coordination, digital integration, stakeholder collaboration
Preferred skills
MBA in Marketing, 8–9 years of experience
Technologies
None stated
Responsibilities
Develop and execute regional experiential marketing and retail activation strategies; Plan and coordinate integrated marketing campaigns across retail, events, and digital channels; Partner with Retail Operations to increase customer footfall and conversion; Plan and execute experiential events, partnerships, and sponsorships; Monitor market trends and analyze competitor activities; Ensure consistent implementation of brand guidelines across all activations; Coordinate with creative teams to develop campaign communication; Integrate offline retail experiences with digital marketing initiatives; Collaborate with Sales and Retail Operations to align marketing with business priorities; Take end-to-end ownership of retail activation initiatives for the West region
Seniority
Manager, hands-on IC