Brand & Portfolio Marketing Lead - DACH (m/w/d)
Core
Lead Brand & Portfolio Marketing for Dexcom's CGM products across the DACH region, focusing on Direct-to-Consumer (DTC) marketing, customer experience, and omnichannel activation.
Role type
Senior Marketing Manager (Brand & Portfolio Lead)
Builds
Integrated marketing plans and brand strategies for Dexcom's consumer health technology portfolio.
Domain
Consumer Health Technology / Medical Devices
Deliverable
product features
Required skills
Brand management, Portfolio management, Omnichannel marketing, Customer experience strategy, Market research, Team leadership, Agency management, Strategic planning
Preferred skills
Experience in regulated healthcare environments, Product launch management, Cross-functional stakeholder influence
Technologies
MS Office
Responsibilities
Define and drive DACH marketing strategies for omni-channel brand and portfolio; Develop local marketing tactics aligned with regional plans; Own brand guidance and end-to-end customer journeys; Lead product and portfolio management including innovation pipeline; Lead, develop, and mentor a team of four; Drive cross-functional alignment with sales, medical, and regulatory teams; Manage overall marketing performance and KPIs; Lead external agency partnerships.
Seniority
Senior, hands-on IC with people management