Brand & Portfolio Marketing Lead - DACH (m/w/d)
Core
Lead Brand & Portfolio Marketing for Dexcom's CGM products across the DACH region, focusing on Direct-to-Consumer (DTC) marketing, customer experience, and omnichannel activation.
Role type
Senior Marketing Manager (Brand & Portfolio Lead)
Builds
Integrated marketing plans and brand strategies for consumer health technology products
Domain
Consumer Health Technology / Medical Devices
Deliverable
product features
Required skills
Brand strategy, portfolio management, omnichannel marketing, customer journey design, market research, team leadership, agency management, performance measurement
Preferred skills
Experience in regulated healthcare environments, innovation pipeline management, cross-functional stakeholder influence
Technologies
MS Office
Responsibilities
Define and drive DACH marketing and business strategies for omni-channel brand and portfolio; Develop and implement local marketing strategies aligned with regional plans; Own brand guidance and end-to-end customer journeys; Translate customer insights into action; Lead product and portfolio management including launch projects; Lead, develop, and mentor a high-performing marketing team; Drive cross-functional alignment on strategic innovation projects; Own overall marketing performance management including ROI optimization; Lead external agency partnerships.
Seniority
Senior, hands-on IC with people management
