Integrated Marketing Manager - DACH
Core
Localize and execute integrated marketing campaigns for a hardware-software AI productivity tool across the DACH region (Germany, Austria, Switzerland), managing agencies and retail partners.
Role type
Senior Integrated Marketing Manager (DACH)
Builds
Regional marketing campaigns, brand messaging, and retail activations for an AI hardware/software product
Domain
Consumer Electronics / AI Productivity Tools / DACH Market
Deliverable
product features
Required skills
Integrated campaign management, agency management, budget ownership, ROI analysis, DACH media landscape knowledge, creative transcreation
Preferred skills
Consumer electronics retail experience, Amazon.de expertise
Technologies
Amazon.de, DACH media platforms
Responsibilities
Localize and execute integrated marketing campaigns across PR, influencer marketing, paid media, and offline channels; Manage local creative, media, and PR agencies; Coordinate cross-functional partners for brand consistency; Navigate retail and e-commerce strategies including consumer electronics partners and Amazon.de; Own regional marketing budget and optimize ROI based on performance data.
