Product Marketing Manager
Core
Drive go-to-market launch strategy and product positioning for the FreeStyle Libre glucose monitoring brand in the Diabetes Care division.
Role type
Product Marketing Manager
Builds
Launch packages, training materials, and key messaging for new sensing technology products.
Domain
Healthcare / Diabetes Care / Medical Devices
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, cross-functional collaboration, clinical value proposition communication, regulatory compliance, market analysis, project management, stakeholder influence.
Preferred skills
Diabetes category experience, budget management, creative agency leadership, strategic thinking.
Technologies
FreeStyle Libre sensing technology
Responsibilities
Define product in partnership with R&D and Insights teams; execute GTM launch plans for new products; develop product launch toolkits and training; partner with Clinical and Medical teams on communication strategies; ensure compliance with Regulatory Affairs and Legal; drive growth of the FreeStyle Libre brand.
Seniority
Mid-level, hands-on IC