Product Marketing Manager
Core
Drive go-to-market launch strategy and product positioning for the FreeStyle Libre glucose monitoring brand, partnering with R&D, Insights, and Market Access teams to ensure successful product adoption.
Role type
Product Marketing Manager
Builds
Go-to-market launch packages, product training materials, key messaging, and marketing content for the FreeStyle Libre portfolio.
Domain
Healthcare / Diabetes Care / Medical Devices
Deliverable
product features
Required skills
Go-to-market strategy, product positioning, cross-functional collaboration, market analysis, clinical value proposition translation, regulatory compliance coordination, project management, budget management, creative agency leadership.
Preferred skills
Diabetes category experience, program budget management, creative agency management, strategic thinking.
Technologies
None stated
Responsibilities
Define and develop next-generation products and on-market improvements; drive direction of go-to-market launch plans; ensure pull-through of GTM plan in partnership with Areas and Country colleagues; execute strategic publication initiatives; execute communication strategy highlighting clinical value proposition; develop and deliver product launch toolkits; partner with Regulatory Affairs, Legal, and Medical colleagues on marketing materials.
Seniority
Mid-level, hands-on IC