Director - Entertainment PRS, Tamil GEC
Core
Director leading Product & Revenue Strategy for Tamil General Entertainment Channels, acting as a key link between Programming/Content and Sales teams to optimize channel inventory and drive revenue.
Role type
Director, Product & Revenue Strategy
Builds
Channel pricing strategies, revenue business plans, client packages, and sponsor packages for Tamil GEC.
Domain
Media & Entertainment, Advertising Sales, Tamil Language
Required skills
Strategic planning, Pricing strategy, Revenue forecasting, Client deal structuring, Competitive analysis, Financial accountability, Stakeholder management, Analytical thinking, Negotiation, People management
Preferred skills
MBA/PGDBM from premier institute, 10-13 years post-qualification experience
Technologies
BARC data, Rate cards, Internal deal approval systems
Responsibilities
Define pricing strategy and benchmarks for the channel; Build client-wise strategies and monthly packages; Create revenue business plans and track performance vs. annual plan; Engage with sales teams to design attractive packages and prepare them for client queries; Liaise with programming teams to identify monetization opportunities; Analyze market trends and advertiser buying patterns; Manage yield objectives and maximize channel revenues.
Seniority
Director, Strategy & Operations
