Category & Channel Developmente Head
Core
Define and lead the commercial channel strategy for Diageo Mexico, establishing how categories and portfolio win across On Trade, Off Trade, wholesalers, distributors, traditional trade, modern trade, and digital commerce.
Role type
Senior Category & Channel Development Head
Builds
Integrated commercial agenda and channel strategies for Diageo brands in Mexico
Domain
Consumer Packaged Goods (Alcohol) / Mexico Market
Required skills
Category management, Channel strategy, Commercial planning, P&L management, Pricing strategy, Portfolio management, Route-to-market planning, Cross-functional leadership, Market analysis, Team leadership
Preferred skills
Business intelligence tools, Advanced Excel, Strategic stakeholder influence
Technologies
Excel, PowerPoint, Business Intelligence tools
Responsibilities
Define and lead category and channel strategy for Mexico; Lead end-to-end commercial planning; Translate market trends into actionable growth opportunities; Define channel roles and customer segmentation; Partner with Finance on pricing and investment effectiveness; Align strategies with route-to-market capabilities; Monitor category and execution performance; Lead and develop the team.
Seniority
Senior, hands-on IC