Account Executive On Trade - Bogota
Core
Drive sustainable growth for Diageo beverage brands by managing key retail relationships, optimizing point-of-sale coverage, and executing brand activation plans to increase distribution and sales volume.
Role type
Account Executive (Trade Sales)
Builds
Brand activation campaigns, sales plans, and retail execution strategies for key accounts.
Domain
Consumer Packaged Goods (Alcohol/Beverages) / Trade Sales
Required skills
Strategic planning, relationship management, sales execution, budget administration, performance analysis, route compliance, distributor team development
Preferred skills
Experience in trade marketing, knowledge of retail segmentation, ability to analyze sell-out data
Technologies
Sales planning tools, budget management systems, performance dashboards
Responsibilities
Develop and execute monthly work plans for assigned territory; manage commercial relationships with assigned clients; ensure optimal coverage of key points of sale; administer commercial agreements and activation plans; analyze sell-out, ROI, and P&L indicators; act as brand ambassador; develop distributor sales teams.
Seniority
Individual Contributor, Mid-Senior Level