Account Executive On Trade Cartagena
Core
Drive sustainable growth for Diageo brands in the Cartagena territory by optimizing key retail point coverage, executing brand activation plans, and managing commercial relationships with distributors.
Role type
Senior Account Executive (Trade Marketing)
Builds
Brand activation campaigns and retail execution plans for Diageo beverages
Domain
FMCG / Alcohol / Trade Marketing
Deliverable
product features
Required skills
Retail account management, sales planning & execution, distributor relationship management, brand activation planning, sell-out analysis, budget administration, performance KPI tracking
Preferred skills
Territory segmentation, route compliance management, P&L analysis, ROI analysis
Technologies
Diageo internal tools (DWWS, A&P budgeting tools)
Responsibilities
Plan and execute monthly operational plans for assigned retail points; manage commercial agreements and relationships with assigned clients; ensure execution of brand activation plans; monitor and control success film metrics (MPA, repurchase, recommendation, price index); drive sales volume and value targets; analyze sell-out, ROI, and conversion indicators; integrate Society 2030 agenda (Diageo Bar Academy) into retail activities.
Seniority
Senior, hands-on IC