Sr. Marketing Mananger
Core
Build and own the annual and quarterly retail marketing plan for Colombia, execute point-of-sale visibility, and manage trade activations with retail partners to drive acquisition and sell-out goals.
Role type
Senior retail marketing manager (Colombia)
Builds
Retail marketing plans, POS materials, merchandising standards, and trade activation campaigns
Domain
Consumer finance/fintech in the Colombian retail market
Deliverable
product features
Required skills
Retail/trade/shopper marketing strategy, POS program execution, trade partner negotiation, budget management, team leadership, data-driven performance analysis
Preferred skills
Fintech/credit marketing experience, knowledge of Colombian advertising regulations, multinational organization experience, field marketing experience
Technologies
Google Workspace, BI tools, Asana, Jira, Monday
Responsibilities
Build retail marketing plans aligned with regional strategy, roll out POS materials and manage in-store experience, design and execute trade activations with partners, manage local budget and post-campaign analysis, lead the local marketing team and align with internal stakeholders
Seniority
Senior, hands-on IC with people leadership