Brand Ambassador Germany
Core
Execute Diageo's advocacy strategy in Germany by building relationships with the bar community, bartenders, and cultural partners to deliver premium brand experiences and education.
Role type
Brand Ambassador (Advocacy)
Builds
World Class bartender engagement platform, brand activations, and training programs
Domain
Hospitality / Spirits / On-trade
Deliverable
product features
Required skills
Relationship building, Event planning, Bartender education, Project management, Budget control, Storytelling, Commercial thinking
Preferred skills
Existing bartender/hospitality connections, Premium spirits knowledge, Cultural trend awareness
Technologies
None stated
Responsibilities
Execute DACH advocacy strategy in Germany, Lead World Class bartender engagement platform, Build relationships with bartenders and hospitality leaders, Plan and deliver brand experiences and training, Collaborate with Brand/Sales/PR teams, Manage projects and agencies
Seniority
Individual Contributor