Retail Media Manager
Core
Lead end-to-end retail media strategy, planning, and enablement across the Regional Hub to unlock omnichannel growth through retailer ecosystems.
Role type
Senior Retail Media Manager (Regional Hub)
Builds
Retail media strategies and activations integrated into Connected Reach plans and commercial JBP priorities.
Domain
FMCG / Alcohol / Retail Media / eCommerce
Required skills
Retail media strategy, omnichannel shopper journey management, media ROI optimization, closed-loop measurement, retailer platform expertise, cross-functional leadership, data-driven marketing, regulatory compliance, agency management, capability building
Preferred skills
Experience with Amazon Ads, Criteo, CitrusAd, multi-market matrixed organizations, AI-driven optimization, clean room data usage
Technologies
Amazon Ads, Criteo, CitrusAd, Retail Media Networks (RMNs), Data & MarTech platforms, Clean rooms
Responsibilities
Own and evolve regional retail media strategy aligned to global direction; Embed retail media into full-funnel Connected Reach planning; Act as primary media partner to Regional Commercial and Customer teams; Enable markets to deliver best-in-class retail media activation; Define and deploy regional retail media measurement framework; Accelerate adoption of retail media data and AI-driven optimization; Lead cross-functional collaboration across Media, Commerce, and Marketing teams; Build and lead a regional retail media community
Seniority
Senior, hands-on IC with strategic oversight