Category & Brand Assistant Manager
Core
Support Brand Managers in translating category and brand strategies into high-quality market execution and driving priority growth initiatives.
Role type
Assistant Brand Manager
Builds
Integrated consumer, shopper, and trade activities across multiple channels
Domain
FMCG, beverage alcohol, premium consumer goods
Deliverable
product features
Required skills
Brand strategy translation, market execution planning, performance analysis, project management, cross-functional collaboration, budget management, agency coordination, compliance management
Preferred skills
P&L exposure, commercial performance management, FMCG/beverage alcohol experience, agency background, regional/global stakeholder experience
Technologies
A&P tracking systems, KPI dashboards
Responsibilities
Translate strategies into market activity plans, analyze brand/category performance, manage end-to-end project delivery, execute integrated marketing activities, coordinate with agencies and internal teams, manage A&P budgets, ensure compliance with marketing codes and legal standards, conduct post-activity reviews
Seniority
Mid-level, hands-on IC