Head of Customer Marketing
Core
Lead the translation of brand and commercial strategy into compelling customer, channel, and shopper activation plans to drive sustainable growth for Diageo's alcohol brands.
Role type
Senior leadership customer marketing head (FMCG)
Builds
Customer activation plans, joint business propositions, and commercial growth stories for retailers, wholesalers, e-commerce, and on-trade outlets.
Domain
Alcohol industry / Fast-Moving Consumer Goods (FMCG)
Deliverable
product features
Required skills
Strategic thinking, shopper and category understanding, financial literacy, activation excellence, influencing skills, project management, team coaching, international experience, analytical skills
Preferred skills
None stated
Technologies
None stated
Responsibilities
Translate brand strategies into commercially relevant activation platforms; Partner with Sales/Key Account teams to create insight-led customer propositions; Define execution standards by channel and customer; Lead the customer marketing contribution to the annual commercial planning cycle; Manage A&P budget and establish KPIs for investment returns; Ensure advocacy programs translate into tangible commercial outcomes; Coach a team of 4
Seniority
Senior, hands-on IC with team leadership
