Account Executive On Trade Accounts - CDMX y Monterrey
Core
Drive daily wins in priority On Trade establishments by executing brand strategy with clients, staff, and distributors to ensure distribution, availability, menu presence, and perfect service.
Role type
Account Executive for Trade Accounts
Builds
On Trade execution plans and brand experiences in bars, restaurants, and hospitality venues
Domain
Premium beverages (spirits, beer, mixers) / Hospitality / Trade Sales
Deliverable
product features
Required skills
Field sales execution, territory management, distributor coordination, KPI monitoring, stakeholder relationship building, competitive intelligence gathering, premiumization strategy
Preferred skills
Experience in FMCG or consumer goods, collaboration with marketing and category teams
Technologies
N/A
Responsibilities
Lead commercial negotiations with assigned key accounts, identify and develop specific commercial opportunities for client growth, execute On Trade priorities regarding menu presence and service standards, build relationships with owners, managers, bartenders, and distributors, identify opportunities to increase premium mix and category participation, ensure brand experience standards are implemented, collect establishment data on competition and consumer behavior, monitor and escalate issues related to service, pricing, inventory, and deliveries
Seniority
Mid-level, hands-on IC
