Head of Customer Marketing Off-Trade
Core
Orchestrates annual activation calendars and drives execution standards for off-trade customer marketing across markets and channels.
Role type
Head of Customer Marketing Off-Trade
Builds
Off-trade customer activation strategies, commercial selling stories, and negotiation support materials for annual business planning.
Domain
FMCG/Consumer Goods, Off-Trade Retail (DACH region)
Deliverable
product features
Required skills
Shopper Marketing, Customer Marketing, Commercial Planning, Category Management, Advanced Analytics, Team Leadership, Budget Management, Stakeholder Influence
Preferred skills
MBA or relevant Master's degree, Experience with NielsenIQ or similar shopper panel data
Technologies
Excel, Power BI
Responsibilities
Orchestrates annual activation calendar across customers and channels; Establishes best-in-class activation standards; Aligns execution priorities with National Field Force Manager; Develops customer-centric omnichannel growth plans; Leads development of customer activation strategies and negotiation materials; Owns performance management of Off-Trade BTL activation investments; Leads and develops a high-performing team of 5.
Seniority
Senior, hands-on IC with team leadership