Director, Military, Drug and Regional
Core
Lead commercial strategy for the Military channel (Spirits) and manage a portfolio of key regional retail customers (Beer) to drive sustainable growth.
Role type
Director, Military Channel & Regional Accounts
Builds
National Military channel strategy, business plans, promotional strategies, and customer growth plans for spirits and beer portfolios.
Domain
Consumer Packaged Goods (Alcohol/Beverage)
Deliverable
product features
Required skills
Military channel expertise, national customer relationship management, complex negotiation, business plan development, distributor management, team leadership, commercial acumen, market presence, trend identification
Preferred skills
Regional grocery/package liquor chain management, Military broker experience, proficiency with Circana/Nielsen data
Technologies
Circana, Nielsen
Responsibilities
Own national Military channel strategy across AAFES, NEXCOM, CGX, MCX; Develop annual Business Plans with Military customers; Lead commercial planning and negotiations; Lead a portfolio of strategic regional grocery and regional customers; Lead and develop a team of four Key Account Managers
Seniority
Director, strategic leadership & team management
