Brand Manager - Beer
Core
Translate global and regional brand strategies into locally relevant consumer activation and growth plans for beer brands within a distributor-led business model.
Role type
Brand Manager (FMCG/Alcohol)
Builds
Local activation plans, campaigns, and brand equity for assigned beer brands
Domain
Consumer Packaged Goods (FMCG) / Alcohol / Beer
Deliverable
product features
Required skills
Brand strategy translation, consumer activation planning, distributor partner management, commercial performance analysis, cross-functional collaboration, project management, digital and data literacy
Preferred skills
Experience with indirect route-to-market, agency management, AI tool leverage
Responsibilities
Drive brand growth and performance by identifying opportunities and managing risks; Translate global and regional brand strategies into impactful local activation plans; Leverage consumer and market insights to strengthen brand relevance; Partner with distributors and agencies to ensure consistent execution; Monitor investment effectiveness to maximize ROI; Collaborate with Marketing, Commercial, and Finance teams to unlock growth
Seniority
Mid-level, hands-on IC
