Brand Design Manager
Core
Define and execute brand strategy, visual identity, and design systems for a Bitcoin infrastructure company serving enterprises and individual users.
Role type
Brand Design Manager
Builds
Scalable brand design systems, visual identity assets, and unified brand frameworks across web, product UI, and marketing channels.
Domain
Fintech / Web3 / Blockchain Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy development, design system architecture, visual identity creation, multi-channel campaign alignment, hands-on design execution, motion graphics, CMS management
Preferred skills
Fintech, Web3, Bitcoin, complex technical products
Technologies
Figma, Illustrator, InDesign
Responsibilities
Develop overarching brand strategy and narrative; Build and maintain scalable brand design systems; Partner with product design to evolve brand aesthetic across channels; Align brand with go-to-market plans; Ensure brand cohesion during product expansion; Stay current with industry best practices.
Seniority
Mid-Senior, hands-on IC