Brand Manager - Vodka
Core
Translate global and regional brand strategies into locally relevant consumer activation and growth plans for premium drinks brands.
Role type
Brand Manager (FMCG)
Builds
Local activation plans and campaigns for assigned brands
Domain
Premium alcoholic beverages (Vodka) / Fast-Moving Consumer Goods
Deliverable
product features
Required skills
Brand strategy translation, consumer activation planning, distributor partnership management, commercial performance analysis, cross-functional collaboration, project management, digital and data literacy
Preferred skills
Indirect route-to-market experience, agency management, AI tool leverage
Responsibilities
Drive brand growth and performance by identifying opportunities and managing risks; Translate global and regional brand strategies into impactful local activation plans; Leverage consumer and market insights to strengthen brand equity; Partner with distributors and agencies to ensure consistent execution; Monitor investment effectiveness to maximize ROI; Collaborate across Marketing, Commercial, and Finance teams
Seniority
Mid-level, hands-on IC

