Social & Influencer Lead
Core
Lead social, creator, and influencer strategy across EMEA markets, translating global direction into locally relevant execution to drive brand growth and engagement.
Role type
Senior Social & Influencer Lead (Marketing Operations)
Builds
Distinctive social-first content, creator partnerships, and integrated organic and paid-social campaigns for premium drinks brands.
Domain
FMCG / Premium Drinks / EMEA Marketing
Deliverable
product features
Required skills
Social media strategy, creator marketing, paid social integration, social listening, data-driven optimization, agency management, stakeholder influence
Preferred skills
AI and automation in marketing, cross-market experience, complex matrix organization navigation
Responsibilities
Lead regional social and creator strategy; define channel and content priorities; partner with agencies and stakeholders; optimize content and investment using insights; integrate organic, creator, and paid activities; champion governance and innovation.
Seniority
Senior, hands-on IC with strategic execution