Creative Strategist, Growth Marketing (Istanbul, 12-month Contract)
Core
Creative performance engine driving Canva's paid and organic marketing in Turkey through data, storytelling, and cultural nuance to drive user growth.
Role type
Senior IC growth marketing strategist (creative focus)
Builds
Creative flywheel, content systems, and conversion optimization initiatives for Turkish audiences
Domain
Digital marketing, social media, and creative strategy in the Turkish market
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Creative strategy, performance marketing, platform-native creative formats, A/B testing, data analysis, MMM and attribution modeling, cross-functional collaboration, cultural fluency, UGC management, localization
Preferred skills
Experience with emerging platforms, growth mindset, ambiguity tolerance
Technologies
Meta, TikTok, Instagram, YouTube, performance dashboards, data tools
Responsibilities
Lead the full creative cycle from research to analysis, optimize performance via dashboards and experiments, define high-performing creative strategies for social platforms, brief and review creator content, bridge external agency partners with internal stakeholders, contribute to CRO initiatives
Seniority
Senior, hands-on IC
