VP, Brand Marketing
Core
Lead long-term brand vision, sustainable business growth, and integrated marketing strategies for a major Diageo portfolio brand.
Role type
VP, Brand Marketing (Senior, hands-on IC with team leadership)
Builds
Integrated marketing programs, innovation pipelines, and go-to-market strategies for iconic beverage brands
Domain
Consumer Packaged Goods (CPG) / Beverages / Global Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, portfolio management, innovation leadership, commercial acumen, financial planning, cross-functional stakeholder management, team building, data-driven decision making
Preferred skills
MBA or advanced degree, experience with globally recognized consumer brands, leading external agency partnerships, overseeing innovation pipelines, managing local and international markets
Technologies
N/A
Responsibilities
Develop and execute long-term brand and portfolio strategies; Lead annual business planning and investment planning; Drive brand equity through consumer-centric marketing and integrated communications; Translate market insights into actionable growth strategies; Partner with commercial teams on go-to-market execution; Direct agency and external partner relationships; Establish performance measurement frameworks; Collaborate cross-functionally across finance, supply chain, and insights; Build and develop high-performing teams
Seniority
VP, strategic leadership with team management