Brand Manager, SP – Johnnie Walker (6 Month Contract)
Core
Shape the Johnnie Walker brand roadmap for Strategic Partnerships, guiding Joint Venture and Distributor partners to grow the brand across Core and Luxury portfolios.
Role type
Brand Manager (Strategic Partnerships)
Builds
Brand strategy, annual marketing plans, and brand activation synergies for Johnnie Walker.
Domain
Alcohol industry, Strategic Partnerships, Joint Ventures, Distributor networks.
Deliverable
product features
Required skills
Influential leadership, negotiation, analytical skills, commercial acumen, financial acumen, strategic thinking, project management, budget management.
Preferred skills
Creative problem-solving, understanding of consumer trends, ability to work with diverse teams.
Technologies
RAPID, RASCI frameworks.
Responsibilities
Design annual brand plans and deliver on KPIs for Strategic Partnerships; adapt global toolkits to local market nuances; assess share drivers and recommend growth solutions; ensure adherence to brand guidelines and activation calendars; manage central budgets and track spend; drive synergies in brand activation across markets.
Seniority
Mid-level, hands-on IC
