Senior Manager, Creative Strategy
Core
Translating sports, entertainment, and partnership opportunities into inspiring, insight-led creative strategy to make the brand salient and relevant to fan audiences.
Role type
Senior Manager, Creative Strategy
Builds
Culturally fluent, authentic partnership marketing campaigns for sports teams, leagues, and talent.
Domain
Media & Entertainment / Sports Marketing
Deliverable
product features
Required skills
Creative strategy, Fandom and cultural behavior understanding, Partnership ecosystem knowledge, Strategic planning, Persuasive deck creation, Stakeholder presentation
Preferred skills
AI-assisted thinking, Emerging marketing tools, Early creative development collaboration
Technologies
AI tools, Digital marketing platforms
Responsibilities
Translate partnership needs into creative briefs with clear problem and insight, Guide decision-making by providing strategic POV and framing, Present strategy to senior stakeholders (VP/SVP), Own the learning loop to refine work based on effectiveness signals, Collaborate with creative teams to shape ideas
Seniority
Senior, hands-on IC with team leadership
