Assistant Manager - Customer Marketing
Based in India
Core
Develop and execute activation plans to influence consumer behavior and increase purchase likelihood across channels for premium drinks brands.
Role type
Assistant Manager, Customer Marketing
Builds
Activation plans and consumer engagement strategies
Domain
Consumer Packaged Goods (Alcohol/Premium Drinks)
Deliverable
product features
Required skills
Activation planning, Consumer journey mapping, Channel strategy, Data analysis, Stakeholder collaboration, Problem solving
Responsibilities
Develop activation plans, Execute consumer engagement strategies, Analyze customer journey and personas, Collaborate with cross-functional teams, Solve standard business problems, Provide guidance to new analysts