Activation Executive West, Maracaibo, Venezuela
Core
Execute commercial and brand activation plans across On Trade and Off Trade channels to ensure product visibility and consumer engagement.
Role type
Activation Executive
Builds
Brand activation programs, promotions, and consumer experiences
Domain
Consumer Packaged Goods (Premium Drinks)
Deliverable
product features
Required skills
Project management, stakeholder management, analytical reporting, budget management, agency coordination
Preferred skills
On Trade and Off Trade channel experience, trade marketing expertise
Technologies
POSM, activation toolkits, execution guides
Responsibilities
Lead execution of approved activation plans, coordinate production and deployment of POSM assets, monitor implementation compliance, track activation KPIs, manage activation budgets, support post-activation evaluations
Seniority
Mid-level, hands-on IC
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