Marketing Deployment Executive in Malmö
Core
Translating brand plans into actionable marketing initiatives and overseeing end-to-end activations across offline and digital channels to drive consumer acquisition, conversion, and retention.
Role type
Marketing Deployment Executive
Builds
Marketing activations, events, and experiential campaigns across multiple brands and projects
Domain
FMCG / Tobacco harm reduction
Deliverable
product features
Required skills
Channel marketing deployment, KPI definition and performance tracking, agency management (creative, media, production), budget management and financial reporting, event and experiential marketing planning, multi-project management, understanding of consumer journeys and activation mechanics (A-C-R)
Preferred skills
FMCG experience, Swedish language proficiency
Technologies
Digital marketing tools, offline activation platforms
Responsibilities
Own channel marketing deployment plans aligned to brand objectives; Define activity KPIs, track performance, and report insights; Lead hands-on deployment of marketing activations; Brief and manage external agencies for execution; Manage channel budgets and financial reporting; Plan and deploy event and experiential marketing activations; Comply with environmental protection, safety, and sustainability standards
Seniority
Mid-level, hands-on IC