Trade Activation Executive
Core
Lead customer-facing delivery and fulfilment of activation programs for premium drinks brands, ensuring Joint Business Planning initiatives are completed to a high standard across customers and field teams.
Role type
Trade Activation Executive (FMCG)
Builds
BTL activation activity and trade activation blueprints for global premium drinks brands
Domain
FMCG / Alcohol / Consumer Packaged Goods
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
activation fulfilment, POS deployment, execution delivery, agency/fulfilment partner management, customer-facing operational delivery, project management, in-market execution, field operations
Preferred skills
tiered activation model design, scalable toolkit development, ROI tracking, compliance governance
Technologies
standardised toolkits, retailer rate cards, fulfilment partner systems
Responsibilities
Lead customer-facing build and refinement of activation plans; Own end-to-end fulfilment and delivery of BTL activation activity; Develop and own the Trade Activation Blueprint; Ensure activation activity is delivered within customer frameworks and compliance requirements; Track and manage activation performance and ROI.
Seniority
Mid-level (2–5+ years experience)