Associate Brand Manager, Smirnoff RTD
Core
Drive brand growth for Smirnoff RTDs (Smirnoff Ice) through integrated marketing, innovation, and commercial execution to recruit new legal drinking age consumers.
Role type
Associate Brand Manager (FMCG/Alcohol)
Builds
Integrated marketing campaigns, consumer programs, and retail execution for Smirnoff RTD portfolio
Domain
Consumer Packaged Goods / Ready-to-Drink Alcohol
Deliverable
Product features
Required skills
Marketing plan development, consumer insights translation, business performance reporting, agency partnership management, commercialization across retail channels, budget and project management
Preferred skills
Experience with consumer insights, syndicated data, and marketing analytics
Responsibilities
Support development and execution of annual marketing plans, campaigns, and innovation launches; Translate consumer, shopper, and cultural insights into marketing recommendations; Lead business performance reporting and identify actions to improve growth; Partner with agencies and cross-functional teams to deliver integrated programs; Support commercialization across retail channels; Manage assigned marketing budgets and project timelines
Seniority
Junior/Mid-level, hands-on IC