Trade Activation Executive
Core
Lead customer-facing delivery and fulfilment of activation programs for premium drinks brands, ensuring Joint Business Planning (JBP) initiatives and commercial activities are completed on time and to a high standard.
Role type
Trade Activation Executive
Builds
Activation plans, tiered activation models (Platinum, Gold, Silver, Bronze), and standardised toolkits for consistent execution across customers and channels.
Domain
FMCG / Premium Drinks / Trade Marketing
Deliverable
product features
Required skills
Activation fulfilment, POS deployment, execution delivery, agency/fulfilment partner management, customer-facing operational delivery, project management, in-market execution, field operations
Preferred skills
None stated
Technologies
None stated
Responsibilities
Lead customer-facing build and refinement of activation plans; own end-to-end fulfilment and delivery of BTL activation activity; develop and manage the Trade Activation Blueprint; ensure compliance with customer frameworks and rate cards; track and manage activation performance and ROI.
Seniority
Mid-level (2–5+ years experience)