Customer Data Platform (CDP) Product Owner
Core
Strategic development, optimization, and governance of the Customer Data Platform (CDP) to enable personalized, data-driven marketing experiences across all channels.
Role type
CDP Product Owner
Builds
CDP features, data collection, profiling, segmentation, and activation capabilities
Domain
Marketing Technology / Customer Data Management
Deliverable
product features
Required skills
CDP strategy and roadmap definition, stakeholder management, data governance, feature delivery lifecycle management, KPI definition and performance measurement
Preferred skills
Familiarity with CDP tools (Hightouch, Salesforce CDP, Segment, Tealium), data integration technologies (APIs, ETL), Agile/Scrum methodologies
Technologies
Hightouch, Salesforce CDP, Segment, Tealium, APIs, ETL processes
Responsibilities
Define and execute the CDP vision and roadmap, translate business requirements into technical specifications, establish data governance policies and compliance adherence, lead end-to-end delivery of CDP features from ideation to launch, define KPIs and track impact on marketing effectiveness
Seniority
Mid-Senior, hands-on IC