Smirnoff/RTD/Guiness BM
Core
Leading regional brand strategy and execution for Smirnoff Vodka across Argentina, Peru, Ecuador, Uruguay, Paraguay, and Chile.
Role type
General Manager, Brand Business
Builds
Regional brand growth and 360° brand execution for Smirnoff Vodka
Domain
Premium Spirits / Alcohol
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Business acumen, 360° brand management, P&L and ROI optimization, cross-functional leadership, business intelligence, campaign effectiveness analysis
Preferred skills
Entrepreneurial mindset, high autonomy, strategic market recommendations
Technologies
dashboards
Responsibilities
Lead regional brand positioning, drive high-impact consumer and shopper activations, optimize commercial investments for ROMI, align cross-functional teams, design unified KPI dashboards, co-create commercial action plans, analyze past campaign effectiveness
Seniority
Senior, hands-on IC