Marketing Manager FTC
Core
Implementing Copart's marketing and external communications strategy for the Copart Family of Brands (Copart, Cash for Cars, The Green Parts Specialists, U-Pull-It) to support customer retention and acquisition.
Role type
Marketing Manager
Builds
Multi-channel marketing initiatives, campaigns, and promotions for the Copart Family of Brands
Domain
Automotive industry / Direct marketing
Deliverable
product features
Required skills
Copywriting, Campaign management, Data analytics, CRM/Email platform proficiency (Salesforce Marketing Cloud, Mailchimp), Excel, PowerPoint, Integrated promotional campaign execution, Brand management, ROI analysis
Preferred skills
Automotive sector experience, Website CMS systems experience, HTML coding
Technologies
Salesforce Marketing Cloud, Mailchimp, Excel, PowerPoint
Responsibilities
Develop brand positioning and differentiation; Execute marketing plans to increase leads and revenue; Create content and deploy campaigns; Design multi-channel initiatives; Measure and report on campaign outcomes; Produce marketing collateral; Conduct ROI analysis.
Seniority
Mid-level, hands-on IC