CRM and Email Marketing Manager
Core
Develops, manages, and optimizes email marketing campaigns and automation programs to drive customer retention and lead generation for a healthcare staffing company.
Role type
Senior IC CRM and Email Marketing Manager
Builds
Email marketing campaigns, customer journeys, and nurture programs
Domain
Healthcare staffing / Digital Marketing
Required skills
Email marketing strategy, CRM management, Marketing automation, Team leadership, A/B testing, Customer segmentation, Analytics reporting, Salesforce/CRM software knowledge
Preferred skills
Marketing Cloud expertise, HTML skills, Analytics software proficiency
Technologies
Marketing Cloud, Salesforce, Microsoft Office Suite
Responsibilities
Design and execute email marketing campaigns based on user profiles; Manage and mentor a team of 3 associates; Develop customer journeys and segmentation strategies; Consolidate metrics and provide reporting to senior management; Oversee A/B testing and performance analysis of campaigns.
Seniority
Senior, hands-on IC with team management
