Marketing Analytics Lead
Core
Building attribution models, dashboards, and datasets to drive member engagement strategy and optimize marketing investment across channels.
Role type
Marketing Analytics Lead
Builds
Marketing attribution models, campaign performance dashboards, funnel analysis, incrementality tests
Domain
Digital health / Consumer health
Deliverable
dashboards & analysis
Required skills
Attribution modeling, Funnel analysis, Incrementality testing, A/B test design, SQL, Tableau, Data visualization, Cross-functional collaboration
Preferred skills
Marketing technology platforms (Iterable, Braze), Statistical rigor, Ambiguity navigation, Mission-driven focus
Technologies
Tableau, SQL, Iterable, Braze
Responsibilities
Build and maintain marketing attribution models; Develop standardized campaign performance dashboards; Own funnel analysis across the member journey; Design and analyze incrementality tests; Partner with marketing automation teams to define test methodology; Serve as analytical connective tissue across technical teams
Seniority
Mid-level, hands-on IC