Associate Athletic Director, Revenue Marketing & Business Intelligence
Core
Drives data-informed marketing strategies to convert fan and donor engagement into increased revenue, attendance, retention, and database growth for intercollegiate athletics.
Role type
Associate Athletic Director (Revenue Marketing & Business Intelligence)
Builds
Ticketing, premium seating, Terrapin Club, and donor initiatives
Domain
Higher Education Athletics / Consumer Revenue
Required skills
Data-driven insights, pricing strategies, consumer analytics, CRM management, multi-channel campaign design, audience analytics, strategic partnership management, project management, multitasking
Preferred skills
Power 4 intercollegiate athletics experience, professional sports experience, live entertainment experience, ticketing systems expertise, CRM platforms expertise, marketing automation tools expertise, digital advertising platforms expertise, business intelligence/analytics tools expertise, customer acquisition strategy, segmentation strategy, lifecycle strategy, retention strategy, direct-to-consumer revenue strategy, paid-media budget management, ROMI evaluation
Technologies
Microsoft Office, Google Suite, ticketing systems, CRM platforms, marketing automation tools, digital advertising platforms, business intelligence/analytics tools
Responsibilities
Design targeted, multi-channel campaigns for ticketing, premium seating, the Terrapin Club, and donor initiatives; Align inventory, pricing, audience analytics, and creative execution across key internal and external stakeholders; Leverage data-driven insights to drive overall revenue growth and maximize attendance; Optimize premium performance; Manage large-scale athletics-related projects; Work non-traditional hours including evenings, weekends, and gameday/event coverage
Seniority
Senior, hands-on IC with supervisory experience