Senior Data Scientist, Marketing Analytics (Mobile)
Core
Build and scale analytical frameworks for mobile marketing, bridging platform-reported data, attribution, and internal economics to optimize campaign performance and user acquisition for a live event ticketing platform.
Role type
Senior Data Scientist (Marketing Analytics)
Builds
Mobile marketing analytics dashboards, attribution models, and financial profitability scenarios for a consumer mobile marketplace.
Domain
Live events / Ticketing / Mobile Marketing
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Mobile attribution, causal measurement, cohort analysis, financial profitability modeling, experimentation design, user segmentation, Python, SQL, BI tools (Tableau/Sigma), MMPs (Adjust/AppsFlyer)
Preferred skills
Marketing Mix Modeling (MMM), experience in ticketing/live events or marketplaces, experience with highly seasonal businesses
Technologies
Python, R, SQL, Tableau, Sigma, Adjust, AppsFlyer
Responsibilities
Own analytical frameworks for tracking mobile marketing effectiveness in a privacy-aware environment; Design and maintain marketing analytics dashboards; Conduct granular analysis on campaign, creative, and cohort performance; Analyze mobile user cohorts to understand retention, monetization, and LTV; Partner with finance to build financial scenario models; Design and interpret experiments to measure channel incrementality; Support retargeting and audience strategy; Analyze marketplace conditions influencing acquisition efficiency; Translate complex analyses into executive recommendations.
Seniority
Senior, hands-on IC
