Customer Expansion & Lifecycle Manager
Core
Own and scale segment expansion campaigns and build lifecycle marketing models (onboarding, adoption, expansion, retention) for existing B2B customers.
Role type
Senior B2B lifecycle marketing manager
Builds
Expansion campaigns, account-based marketing programs, trigger-based customer journeys, and lifecycle playbooks
Domain
B2B cloud communication / SaaS
Required skills
B2B marketing strategy, account-based marketing, marketing automation, CRM management, data segmentation, churn analysis, playbook creation, cross-functional collaboration
Preferred skills
Existing-customer growth experience, AI-assisted marketing workflows, additional languages
Technologies
Salesforce, marketing automation tools, CRM systems
Responsibilities
Design post-sale lifecycle models, run account-based marketing programs, identify at-risk accounts, build trigger-based customer journeys, create regional playbooks, report on expansion pipeline
Seniority
Senior, hands-on IC