Web and Growth Director
Core
Own the commercial output of Infobip's marketing function, driving pipeline through web strategy, paid media, SEO, and ABM programs.
Role type
Director of Web and Growth (Demand Generation)
Builds
Infobip.com as a revenue channel, global demand generation programs, and enterprise ABM initiatives.
Domain
B2B SaaS / CPaaS (Customer Communications Platform)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation leadership, paid media management (search, social, programmatic), SEO strategy, growth experimentation, ABM program execution, web strategy and CRO, global matrix organization navigation, cross-functional team leadership.
Preferred skills
CPaaS or communications sector background, MarTech stack familiarity (Marketo, HubSpot, Salesforce, 6sense, Demandbase), regional campaign execution at global scale.
Technologies
Marketo, HubSpot, Salesforce, 6sense, Demandbase
Responsibilities
Own infobip.com end-to-end including web strategy, information architecture, UX direction, and CRO; Set investment thesis and media mix across paid channels and experimentation; Define and execute ABM programs for enterprise and mid-market segments; Partner with regional marketing heads to ensure strategy execution; Align with Sales and SDR to optimize lead flow and quality; Lead multi-discipline teams spanning web, growth, and paid channels.
Seniority
Director, strategic leadership