Senior Category Manager - Restorative
Core
Managing the development and implementation of marketing initiatives for assigned product categories to drive sales, gross margin, and private label growth.
Role type
Senior Category Manager (Product Marketing)
Builds
Marketing programs, promotional activities, and private label product lines for the dental supply industry.
Domain
Dental supply industry / Product Marketing
Deliverable
product features
Required skills
Category management, marketing strategy formulation, private label development, vendor negotiation, cross-functional collaboration, project management, data analysis, event management, asset management, team leadership
Preferred skills
Dental industry product experience, vendor/sales organization partnership, mobile/cloud technologies, digital strategy, web analytics
Technologies
Mobile technologies, Cloud technologies, Web analytics tools
Responsibilities
Create and implement marketing initiatives to promote category sales and gross margin; Analyze category performance and industry trends; Collaborate with manufacturer partners to negotiate terms and create marketing materials; Identify private label opportunities and add SKUs; Develop educational support programs; Partner with integrated marketing team on digital strategies; Manage event coordination for conventions and tradeshows; Manage private label products within assigned category; Incorporate marketing efforts with logistics and finance to maximize vendor allowances; Manage direct reports including hiring, development, and performance management.
Seniority
Senior, hands-on IC with people management responsibilities
