Chief Marketing Officer
Core
Lead brand vision, guest experience design, and revenue growth for a luxury hospitality portfolio (1 Hotels, Baccarat, Treehouse) while evolving a purpose-driven loyalty ecosystem.
Role type
C-level Chief Marketing Officer (Hospitality/Luxury)
Builds
Global brand narratives, end-to-end guest journeys, experiential programming, and a mission-based loyalty platform for luxury hotels, F&B, and lifestyle concepts.
Domain
Luxury Hospitality, Lifestyle, Wellness, Experiential Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, guest journey design, revenue management, loyalty ecosystem development, experiential programming, social media strategy, partnership management, team leadership
Preferred skills
Purpose-driven brand building, digital transformation, community engagement, cross-industry experience (fashion/entertainment)
Technologies
CRM, digital marketing platforms, loyalty tech stacks
Responsibilities
Define global brand narratives, own the full guest journey from discovery to post-stay, lead the Mission Membership loyalty platform, drive revenue performance across rooms and F&B, build influencer and creator ecosystems, manage partnerships with artists and designers, lead a multidisciplinary marketing organization
Seniority
C-level, strategic leadership & organization building