Director, Marketing
Core
Develop and execute property marketing and media strategies to position Baccarat Hotel New York, drive brand awareness, and support business goals through storytelling, partnerships, and campaigns.
Role type
Director of Marketing (Luxury Hospitality)
Builds
Brand-aligned programming, partnerships, content, and storytelling for a luxury hotel property
Domain
Luxury Hospitality / Hotel Management
Deliverable
product features
Required skills
Integrated marketing planning, social media/influencer marketing, email marketing, content marketing, advertising, sales promotion, events/production, public relations, copywriting, creative resource management, digital marketing coordination, CRM/loyalty program support, competitive landscape analysis
Preferred skills
Experience in luxury or upper-upscale lifestyle hotel property or luxury retail brand, Bachelor's degree in Marketing
Technologies
Microsoft Word, Excel, Outlook, PowerPoint, Canva
Responsibilities
Develop marketing and communications strategies; Create and execute brand-aligned programming and partnerships; Manage PR and influencer agencies; Write and edit copy for internal and external communications; Oversee photo and video shoots on property; Coordinate with revenue management for marketing strategies and offers; Maintain owned and third-party websites and the app; Coordinate with corporate digital marketing teams on content and community management; Support implementation of CRM and loyalty programs; Represent the hotel and brand at community and industry events; Monitor competitive landscape and share insights; Maintain marketing calendar and prepare reports
Seniority
Senior, hands-on IC
