Director, Marketing
Core
Develop and execute property marketing and media strategies to position Baccarat Hotel New York, drive brand awareness, and support business goals through storytelling, partnerships, and campaigns.
Role type
Director of Marketing (Luxury Hospitality)
Builds
Brand-aligned programming, partnerships, content, and storytelling for a luxury hotel
Domain
Luxury Hospitality / Hotel Management
Deliverable
product features
Required skills
Integrated marketing planning, social media/influencer marketing, email marketing, content marketing, advertising, sales promotion, events/production, public relations, copywriting, creative resource management, photo/video shoot coordination, revenue management strategy, CRM/loyalty program support, digital marketing, community management, competitive landscape analysis
Preferred skills
Experience in luxury retail brands, Bachelor's degree in Marketing
Technologies
Microsoft Word, Excel, Outlook, PowerPoint, Canva, OTA, GDS, CRM
Responsibilities
Develop marketing and communications strategies; Create and execute brand-aligned programming and partnerships; Drive traffic and revenue to F&B outlets; Manage PR and influencer agencies; Write and edit copy for internal and external communications; Oversee photo and video shoots; Develop marketing strategies and offers aligned with rate strategies; Maintain owned and third-party websites and the app; Coordinate with corporate digital marketing teams for emails and social media; Support CRM and loyalty programs; Represent the hotel at community and industry events; Monitor competitive landscape and share insights; Maintain marketing calendar and prepare reports.
Seniority
Director, strategic leadership & execution