Director of Marketing
Core
Lead and develop overall marketing strategy, manage the marketing department, and execute campaigns across digital, traditional, and experiential channels to drive customer acquisition, engagement, and retention for a luxury hospitality resort.
Role type
Director of Marketing (Hospitality)
Builds
Integrated marketing campaigns, brand positioning, digital transformation initiatives, and public relations strategies.
Domain
Hospitality / Luxury Travel
Required skills
Strategic thinking, team leadership, digital marketing expertise (SEO/SEM, social media, content, email), market research and data analytics, budget management, cross-functional collaboration, public relations management.
Preferred skills
MBA or equivalent advanced degree, experience in hospitality/luxury/service industry, sustainability integration knowledge.
Technologies
SEO, SEM, social media platforms, email marketing tools, data analytics platforms.
Responsibilities
Develop and implement integrated marketing campaigns; oversee brand positioning and identity; lead digital transformation initiatives; manage marketing budget and resources; mentor and develop the marketing team; collaborate with sales and revenue management; monitor and report on campaign performance; manage public relations and brand partnerships.
Seniority
Director, strategic leadership & team management