Senior Lead - Marketing Operations & Strategy
Core
Senior Lead responsible for partnering with Marketing and GTM leaders to develop shared priorities, growth strategy, and operational plans while driving market research and competitive intelligence.
Role type
Senior Lead, Marketing Strategy and Operations
Builds
Strategic plans, market insights, account intelligence strategies, and unified marketing intelligence platforms
Domain
B2B SaaS / Software Testing / Marketing Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery
Required skills
Strategic planning, market research (primary/secondary), competitive intelligence, data analytics, SQL, account intelligence, CRM management, project management
Preferred skills
MBA from class A institution, IIT or technology qualification, experience with ZoomInfo/LinkedIn Sales Navigator/Apollo
Technologies
Salesforce, SQL, ZoomInfo, LinkedIn Sales Navigator, Apollo, Rocket Reach, Lusha, Traxcn
Responsibilities
Develop shared growth strategy and operational plans with functional leaders, conduct market sizing and forecasting research, analyze unstructured data to identify opportunities, maintain marketing database hygiene, integrate data into unified intelligence platforms, and monitor competitor activities.
Seniority
Senior, hands-on IC with strategic oversight