Senior Marketing Manager Aftersales
Core
Develop and execute marketing, communication, pricing, and product management strategies for the Aftersales business, leading Service Contracts & Fleet Aftersales to ensure competitive, profitable, and customer-centric offerings across the vehicle lifecycle.
Role type
Senior Marketing Manager (Aftersales)
Builds
Service contracts, fleet solutions, spare parts, accessories, and maintenance products for private customers, companies, and public institutions.
Domain
Automotive industry, Aftersales, Fleet Management, B2B
Deliverable
product features
Required skills
Aftersales business expertise, Pricing and Revenue Management, Fleet Management, B2B customer business, Strategic planning, Analytical skills, Project management, Stakeholder management, Budget management, SAP, Salesforce, ERP systems, Excel, Data and KPI affinity
Preferred skills
Fleet Management, B2B customer business, French, Italian
Technologies
SAP, Salesforce, ERP systems
Responsibilities
Develop and implement marketing and communication strategies for the Aftersales area; Plan and execute campaigns to increase workshop visits, parts sales, accessories sales, and service contracts; Develop and implement Aftersales pricing strategies for spare parts, accessories, services, and maintenance products; Analyze market, customer, and competitive developments to derive marketing measures; Manage and control the Aftersales marketing budget; Ensure optimal balance between competitiveness, customer value, and profitability; Conduct market, competitive, and margin analyses; Steer price actions, campaigns, and commercial programs in the B2B area; Continuously monitor and optimize relevant pricing KPIs; Manage and support the marketing of service contracts (warranty extensions, maintenance contracts, roadside assistance) for all Astara Group brands; Drive and develop digital connected services in collaboration with respective OEMs; Act as the central point of contact for the fleet department regarding national tenders and inquiries from major accounts in the Aftersales area; Process and coordinate inquiries from dealers and internal specialist departments; Be responsible for the correct calculation of maintenance costs
Seniority
Senior, hands-on IC with leadership responsibilities